When we are invited as experts, or for any reason, we have the opportunity to participate in media, whether in niche or widely-reaching media, we normally dedicate a lot of time to preparing the content we are going to present and discuss.
But something less common is dedicating time and attention to how we are going to be introduced. Which is paradoxical, since according to the Digital Media Trends Report published by Deloitte based on a sample of 1,187 podcast listeners, up to 78% trust the hosts of the shows they listen to.
And if someone you trust trusts another person, your chances of trusting that third party increase.
We give an example of how journalist Martha Debayle introduces her guest, Dr. Jorge Santin Rivero.
(You can see the Interview with Dr. Jorge Santín Rivero on Martha Debayle's YouTube channel.)
If you notice, just by listening to that introduction, the audience can be much more predisposed to listen to the interview in a more attentive way. The reason is that Martha Debayle has made a transfer of authority.
A person unfamiliar with media handling might think this happens spontaneously, but if you look at how journalists operate, you will realize that you don't have to be the journalist's best friend or confidant, in fact, in many cases, the journalist may not even know you, but if you practice what we are going to learn today, you will be able to make your media appearances of greater interest to the audience.
The Impact Bio
We are going to do this through what we are going to call an Impact Bio, which is a formula that we can use so that whenever we have a media appearance, the journalist is prepared to introduce you, so that the audience is predisposed to listen to you with credibility.
An Impact Bio is a document that you prepare in advance of the interview, a series of bullets strategically designed so that the journalist simply receives them and can read them while on air.
Unlike a traditional resume or a normal bio, the Impact Bio is a list made to be read in media, which on one hand facilitates the journalist's work, and on the other hand, contributes to your personal positioning.
A common mistake is sending the production team beforehand a long resume, a long and complete bio, but this is a mistake because 9 out of 10 times the journalist won't have time to read that document. Instead, dedicate a few minutes before your interview to generate and print these Impact Bios.
How to Write an Impact Bio
An Impact Bio is a list of data about the person, ordered hierarchically and designed to be read quickly. They normally include references to their education, their position, their achievements, recognition from third parties, and even curious personal data.
A good Impact Bio will not have more than 10 points, nor fewer than four, and writing it requires that the person uses their imagination and dares to show their best version of themselves.
We are never going to lie, nor make up things that are not true, but if it is required to write an Impact Bio, you need to know how to find the angle from which an aspect of your life looks better and leaves you in a better position.
How to Present an Impact Bio
It is a common mistake to think that because someone is inviting you to an interview the journalist knows everything about you. Sometimes we think that the people around us know everything about us, but in the case of journalists, since they are people who tend to be very busy and usually receive many guests, they normally won't give themselves time to read and investigate the fine details about all the guests they receive.
That is why it is a good idea that you yourself make sure to write your own Impact Bio, and in fact it is good practice to bring a copy to hand to the person who is going to interview you moments before starting the segment.
Doing it this way can help you direct the interview in the direction you want.
Download the Impact Bio Template
You can download an example of how to write your Impact Bio here.
Bibliography
Westcott, Kevin, Chris Arkenberg, Jana Arbanas, Brooke Auxier, Jeff Loucks, and Kevin Downs. "2023 Digital Media Trends: Immersed and Connected." Deloitte Insights, April 14, 2023. Accessed November 22, 2025.
Martha Debayle. (2025, June 4). How to AVOID HEMORRHOIDS?. YouTube.