Six ways to speak. One presentation no one forgets.
A system for designing high-impact presentations from six discursive archetypes: proven structures that great communicators use to connect, persuade, and move people to act.
Who is this for?
If your work depends on an audience understanding, believing, and acting on your ideas, this course is for you.
Those who present results, projects, or proposals when important decisions are on the line.
Those who communicate complex topics and need them understood without losing rigor.
Those who speak in public and want to stop improvising and start designing.
From intuition to method
Most people prepare a presentation by assembling slides and hoping the words arrive in the moment. Great communicators do the opposite: they choose a structure before they say a word. Archetypes teaches six of those structures and how to choose the right one for your message, your audience, and the outcome you want. This is not a public-speaking tips course. It is a system for designing a talk from its architecture up.
The six archetypes
Each archetype is a different way to structure a talk. Together they give you a map to orient yourself in any communication situation.
The Charismatic
Connects through presence: uses energy and warmth so the audience wants to listen.
The Strategist
Orders ideas with clean logic: walks the audience step by step to an inevitable conclusion.
The Scientist
Speaks from evidence: turns data and rigor into arguments no one can refute.
The Storyteller
Tells stories that stick: turns the message into a narrative the audience relives.
The Futurist
Shows what's coming: paints a vision the audience wants to be part of.
The Preacher
Moves through conviction: appeals to values to spark action.
What changes when you master the six archetypes
You choose your talk's structure in minutes, not days.
Your audience remembers your core message long after you finish.
You adapt the same idea to different audiences without starting from scratch.
You reduce stage fear because you stop improvising.
You turn complex information into a story people understand and follow.
Not another communication workshop
| Generic workshop | Online course | Learning on YouTube | Archetypes | |
|---|---|---|---|---|
| What you get | Scattered tips | Pre-recorded videos | Fragments with no order | A complete, repeatable system |
| Support | One session and it's over | None, you're on your own | None | Real one-on-one coaching |
| Applies to | A single talk | Whatever you manage to watch | Whatever you find | Any presentation, always |
| Outcome | Scattered improvements | Depends on your discipline | Scattered and without method | A method you master for life |
Generic workshop
Online course
Learning on YouTube
Archetypes
A hybrid program, end to end
Archetypes is not a one-day workshop or a video you watch alone. It is a complete journey in four stages.
Goals call
A personal session to define what you want to achieve with your communication.
Online challenge
An introductory challenge to get started before meeting in person.
In-person course
The core experience: you master the six archetypes live.
1-on-1 coaching
Individual sessions to apply the archetypes to your real presentations.
Do I need prior public-speaking experience?
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No. The system works equally well for beginners and for those who present often.
Does it work for technical or scientific presentations?
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Yes. The archetypes are designed so complex information is understood without losing rigor.
Is it theoretical or practical?
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Practical. You work on your own presentations throughout the program.
What is the format?
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Hybrid: a goals call, an online challenge, an in-person course, and one-on-one coaching sessions.
How soon will I see results?
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From your very next presentation: the archetypes apply immediately.
Your next presentation could be the one no one forgets.
Start designing your talks with method.