Leaderlix is the School of Public Speaking and Leadership, but if I had to choose something that distinguishes us from the hundreds of public speaking experts that have always existed, it is our ability to simplify complex concepts and ground them in Amazing Presentations, which rather than being your typical politically correct presentation, is a presentation that challenges and transforms.
So we work a lot with medical presentations. Imagine what it has been like for me, not being a doctor, to have already listened to thousands of medical and scientific presentations and help leaders in these areas transform them into Amazing Presentations.
The learnings we have integrated
Along the way I have learned two or three interesting things about scientific and medical communication in common and specialized consumer media.
One of these learnings certainly has to do with language and the use given to hard data. The way we communicate scientific evidence.
A second learning has to do with the treatment given to research sources, and the care we must take to use them appropriately, with ethics and responsibility.
Another of the most significant learnings has to do with the question: Does this "storytelling" trend really apply to any type of presentation? Does it apply, for example, to a medical presentation that will be given at a scientific event?
So, regarding the question of whether or not to use stories in medical presentations, the answer is yes, but be careful, choosing the wrong story or telling it poorly could hurt your credibility and perception of professionalism rather than help you.
3 notions of our method
That is why I want to share with you 3 notions that we have as part of our method for finding and telling amazing stories in medical presentations:
First: We don't all communicate the same way, in fact there are 6 leadership profiles, each with a communication style that are different and even opposite from each other. When telling stories, don't seek to copy someone else's style, but rather find your own style so that you can leverage it and find your personal communication "signature."
Second: Telling more than one story in a presentation can be a powerful mechanism of contrast and influence. For this, find two stories that complement each other and together function as the perfect combination to generate the desired effect.
Third: Simplify. The story you are looking for doesn't necessarily have to be the most dramatic story, nor your complete biography. The best stories are found in everyday life and in the wonder of daily routines. Instead of seeking to write the next bestseller, focus on shaping and bringing passion to those small stories we all live every day.
Our next Masterclass
Telling stories in medical presentations is important to create empathy and memorability in the minds of my audience, but it must be done carefully because the credibility of your presentation is at stake.
That is why tomorrow, Monday, November 22nd, I will be giving a masterclass called Storytelling in Pharma and Health, where we will cover the following topics:
+ Storytelling in Pharma and Health: the new paradigm of communication, leadership and engagement.
+ Finding my story. How to turn a personal anecdote, a lived experience or a clinical case into a story with the potential to inspire and overcome resistance to change.
+ Examples: We will analyze specific medical examples of amazing stories in scientific environments.
Register here.
See you at the masterclass!