Since the beginning of his career as a journalist at the age of 17, Markham Nolan has witnessed an intriguing change in the media industry.
We are going through a remarkable stage, characterized by a palpable upheaval in the world of media. However, this disruption is not limited to the business realm; its fascination centers on how information is obtained and news is gathered, an evident change in the flow of incoming information.
The dynamic has changed substantially, shifting power from news organizations to the audience. For a long time, the audience was in a position where it had no way to affect the news or provoke change. But that has changed irreversibly.
Now, journalists interact in real time, reacting not only to the news, but to the audience itself. They are immersed in a constant capture game, where the audience not only consumes news, but also contributes to its discovery.
A revealing example of audience dependence occurred on September 5 in Costa Rica, when a 7.6 magnitude earthquake shook the region. In 60 seconds, the news traveled 250 kilometers, but in just 30 seconds, the first message about the earthquake was already on Twitter, spreading around the world. The audience thus becomes an invaluable source, helping journalists discover news, determine the best approach, and filter relevant content.
However, technology, no matter how advanced it is, has limitations. Although they have intelligent algorithms and fast computers, truth is a complex, emotional, and human entity.
Despite the avalanche of information, we can never completely eliminate the human element in the search for truth, since it remains an exclusively human quality.
We live in an era of abundant information, where technological tools provide them with unparalleled opportunities to investigate and discover the truth. However, they must remember that, even with advanced algorithms and fast computers, truth is inherently human and requires their sensitivity and discernment to be fully understood and communicated.
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