Mercado Libre Launches "Mercado Play": A Free Alternative to Netflix

With the rise of streaming and the constant search for online entertainment, platforms like Netflix have dominated the global market.

Alejandro LorancaApril 1, 2026
Mercado Libre Launches "Mercado Play": A Free Alternative to Netflix

With the rise of streaming and the constant search for online entertainment, platforms like Netflix have dominated the global market. However, with recent price increases and restrictions on account sharing, many users have begun to seek more accessible alternatives. Faced with this scenario, Mercado Libre presents its proposal: "Mercado Play".

What is Mercado Play?

Launched in August, "Mercado Play" is Mercado Libre's new streaming platform that allows users to enjoy series and movies completely free of charge. It is available both in the mobile application and on the Mercado Libre website, facilitating access for all users.

Although the platform offers free content, those interested in viewing material licensed by streaming giants such as Disney+, Star+, HBO Max, and Paramount+ will need to have the corresponding subscriptions to those platforms.

The platform is already available in Latin American countries such as Argentina, Chile, Colombia, Brazil, and Mexico, and offers a variety of content for all tastes, including options for children.

How to access Mercado Play?

The process is simple:

  1. Create an account on Mercado Libre or log in with an already registered user.
  2. Select the "NEW" option to access "Mercado Play".
  3. Once inside, users can explore the available content catalog and enjoy their favorite series and movies from their mobile phone or computer, without incurring additional costs.

This innovative proposal from Mercado Libre not only provides an alternative to traditional streaming services, but also reflects the company's commitment to its users, offering quality entertainment options without hidden costs. Undoubtedly, "Mercado Play" positions itself as an option to consider for those seeking diversity and accessibility in their daily entertainment.

With information from Ámbito

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