When we talk about strategic communication and personal branding, we think about how major events or figures leverage their visibility to convey a clear and memorable message. In the case of Miss Universo 2024, not only did the contestants shine on stage, but a Mexican brand, Seytú, also managed to capitalize on the opportunity to elevate its global profile. This achievement not only positions Seytú as a leader in the beauty industry, but also leaves us with valuable lessons in communication and branding.
The Ideal Stage to Tell a Story
Miss Universo is not just a beauty pageant; it is a global platform with millions of eyes focused on every detail. In this context, Seytú knew how to turn its presence at the event into a powerful narrative: "Mexican makeup that empowers women and highlights their natural beauty, without compromising sustainability or quality".
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This message not only speaks about products, but also about the values the brand represents: innovation, commitment to the environment, and pride in its Mexican origin. Seytú did not sell makeup, it sold a story, and that is the heart of an effective communication strategy.
Personal Branding Lessons for Leaders and Participants
Like the contestants of Miss Universo, Seytú understands that success lies in building a coherent narrative. Each contestant works on their personal brand to stand out in fierce competition. Similarly, Seytú built its global profile with a clear proposal: products that combine high quality, sustainability, and national pride.
The ingredients of this strategy are applicable to any brand or professional seeking to establish themselves:
- Differentiation: Seytú stood out as the first Mexican brand to provide makeup for Miss Universo contestants, an achievement that reinforces its uniqueness.
- Consistency: From its paraben-free and cruelty-free formulas to the exclusive design of purple brushes for the pageant, every detail reinforces its commitment to quality and innovation.
- Purpose: Beyond makeup, Seytú seeks to inspire and empower women, a vision aligned with the pageant's values.
The Importance of Seizing the Moment
Seytú is a young brand, with just eight years of history, but its experience in cosmetics manufacturing dates back to 1997. This support allowed them to be ready at the right time to take the leap to the global stage. The choice of Miss Universo as a platform was not accidental; the brand identified the event as a perfect opportunity to showcase its maturity and growth potential.
The lesson here is clear: being prepared to capitalize on opportunities requires planning, vision, and a team committed to excellence.
Seytú as an Example of Scientific and Sustainable Communication
In a world where consumers are increasingly demanding, Seytú understood that it is not enough to create good products; it is necessary to clearly communicate the values behind them. The brand emphasized its certifications (including FDA approval), its commitment to hypoallergenic and dermatologically tested formulas, and its environmental commitment.
This approach not only strengthens consumer confidence, but also positions Seytú as an example of how brands can integrate scientific communication and storytelling to connect with their audience.
A Lesson for Brands and Professionals
Seytú's success at Miss Universo 2024 leaves us a powerful message: branding is not just about products, but about values, stories, and authentic connections. Both brands and professionals can learn from this case that, to stand out in a competitive market, it is essential to build a solid narrative, be prepared to leverage strategic opportunities, and, above all, have clarity about the impact we want to generate.
Just as Seytú managed to shine on the global stage, every professional has the possibility to build a personal brand that inspires and connects. The key is understanding that, just like in Miss Universo, success is not just about how we look, but about what story we tell the world.
From Good Ideas to Action
To communicate with charisma and effective leadership, it is essential to overcome the obstacles that limit the expression of powerful ideas.
If you are concerned that your message is not reaching with the necessary force or that your words are not igniting that "spark" in your audience, our masterclass "Storyleading: How to Communicate with Charisma, 'Flare' and 'Spark'" is the ideal opportunity.