On the 16th of this month the Leaderlix team presented the Masterclass How to Convert a Medical Presentation into an Amazing Presentation.
When we first conceived the idea we expected that some dozens of doctors would be interested in participating; imagine my surprise when I realized that almost 2,000 actors from the exciting medical world raised their hands to participate.
It was a vibrant session in which I had the opportunity and privilege of sharing some insights about our method, with world-class guests from the pharmaceutical, hospital and health care industry.
With that in mind, and considering the Leaderlix Science survey, we have decided to hold a second session on the topic called Storytelling in Pharma and Health.
This will be the second official installment of the Leaderlix Science Masterclass series.
These will be the topics we will cover:
- Storytelling in Pharma and Health: the new paradigm of communication, leadership and engagement.
- Finding my story. How to convert a personal anecdote, a lived experience or a clinical case into a story with the potential to inspire and overcome resistance to change?
- Omnichannel: The third door. We will answer the question How to maintain attention and create engagement through the power of stories in digital channels?
General Points of this Storytelling Masterclass
1.- It will take place via Zoom. Confirm your participation in this LinkedIn event and in a few days you will receive an email with the access link.
2.- The session will begin promptly on November 22, 2021 at the following times:
> 17:00 Los Angeles
> 19:00 Mexico City
> 20:00 Miami, Lima and Bogotá
> 22:00 Santiago de Chile
> 02:00 Madrid and Barcelona
Please try to connect a few minutes early to ensure you have access.
3.- This is a free event but the invitation is not open to the general public. We are trying to maintain a certain level of conversation. That is why we are looking to curate an audience made up of:
+ Directors and Decision Makers in Medicine, Biotechnology and Laboratory Companies.
+ MSLs, Spokespeople and Sales Force Leaders from the pharmaceutical industry.
+ Those responsible for scientific and medical dissemination in companies, third sector organizations and government.
+ Doctors interested in improving their communication.
If you know other professionals who, like you, work in these areas, you can share the invitation with them, but please do not spread it outside these spheres.
This Storytelling Masterclass is part of the event series: Leaderlix Science.
After each event we will create an ebook that you can keep as reference material.
That is why it is very important for us to know which topics are most interesting to you. So I want to ask you for a few minutes of your time to answer this brief survey.
That's all for now.
See you at the Masterclass!