
The 7 Types of C-Level in a Complex Purchase
In complex B2B sales, closing depends less on persuading and more on building internal consensus.
403 articles on leadership, communication and professional development.

In complex B2B sales, closing depends less on persuading and more on building internal consensus.

The inspirational presentation moves people to action from deep within: it doesn't persuade with data, but with a sense of belonging.

An effective educational presentation combines empathy, clarity and credibility, adapting the message to the audience to transform information into.

Effective promotional presentations: learn to differentiate empathy and assertiveness in sales

Learn to design clear and assertive executive presentations, avoiding common mistakes and using them as leadership auditions to advance your career.

Discover how to combine kindness, assertiveness, and empathy to communicate with impact, lead difficult conversations, and persuade without losing your essence.

Present better in any context: discover how to combine empathetic and assertive communication in 4 types of presentations to plan your message and.

Discover what science says about applause in public presentations and how certain rhetorical devices can increase connection with your audience.

Education is not having all the information or using AI, but persuading. Discover why no chatbot can replace what you do when teaching.

Miraculous supplements? Be careful. The FDA publishes a list of companies selling illegal products. Check the Advisory Letters and avoid scams.

Summary of FDA oncology approvals (Nov-Dec 2025): Updates in amyloidosis, lymphoma and leukemia. Stay up to date with new treatments.

FDA approves Breyanzi (CAR-T) for relapsed marginal zone lymphoma. 84% response rate. New hope for adult patients.

The FDA drives the use of Artificial Intelligence in drug development. Learn how CDER regulates this innovation to create safe medicines.

FDA approves durvalumab (Imfinzi) + chemotherapy for resectable gastric cancer. Improves survival and complete response. Details here.

FDA approves pirtobrutinib (Jaypirca) for CLL and SLL in adults. Learn about the benefits, safety, and BRUIN study data in this article.

Accelerated approvals: early access to cancer therapies based on initial evidence while confirmatory studies are completed.

Drug Trials Snapshots summarize studies of new medications and show who participated, their results and effects helping to better understand each treatment

Lynozyfic offers a new option for treating multiple myeloma, with good clinical results and risks that require medical monitoring.

New treatment for immunoglobulin A nephropathy that reduces proteinuria and offers a promising option while its effects are being evaluated.

The FDA issued an important alert: they found counterfeit units of Ozempic within the official drug supply chain in the United States.