Eureka: How to Communicate a Paradigm Shift in the Scientific Community
Introducing a new idea in science is not just a matter of evidence, but of effective communication strategy.
Researchers and scientific thought leaders who have identified paradigm shifts in their fields and need communication strategies to effectively introduce their ideas to the scientific community.
Within 90 days, participants will have launched their paradigmatic proposals to the scientific community, generated constructive debate, attracted collaborators, and established foundations for intellectual influence and adoption of their innovative ideas.
Participants will clearly articulate the proposed paradigm shift, present evidence challenging the current paradigm, communicate clinical or practical relevance of their ideas, seek allies in the scientific community, and respond to criticism with solid argumentation.
1. Anatomy of scientific revolutions and paradigm shifts 2. Building narratives for disruptive ideas 3. Generating convincing evidence 4. Managing academic and professional resistance 5. Strategy for alliances and idea adoption 6. Impact communication for new paradigms
A masterclass where researchers present their paradigms to critical experts, receive feedback on argument strength, learn to anticipate objections, and leave with communication strategies to turn their ideas into scientific movements.