Aristotelian Rhetoric for Scientific Presentations
Learn how to apply Aristotelian rhetoric to make scientific presentations more effective, engaging, and persuasive.
Scientists, researchers, and academic professionals who need to present complex findings persuasively and memorably to executive and specialized audiences.
40% increase in research proposal and funding approvals. Improved audience information retention (measured post-presentation). Greater impact on scientific results dissemination within the organization.
Participants structure presentations using the three Aristotelian pillars (ethos, pathos, logos). Adapt technical language to emotionally connect with non-specialized audiences. Use proven narratives to increase credibility and persuasion in scientific communications.
1. Principles of Aristotelian rhetoric applied to scientific contexts. 2. Construction of ethos, pathos, and logos in technical presentations. 3. Narrative techniques to make science accessible. 4. Managing challenging questions with defensive rhetoric.
Interactive masterclass where participants analyze successful scientific presentations, identify key rhetorical elements, and practice reworking their own presentations applying Aristotelian principles in real time.