Servicio
Purpose and Leadership
Articulating organizational purpose is a central communicative function of leadership. This course examines how effective leaders translate strategic vision into narratives that align teams, facilitate decision-making, and sustain organizational culture. It addresses the connection between personal and corporate purpose, communicating values without falling into empty rhetoric, and building leadership messages that withstand operational scrutiny.
Temas
- Purpose as alignment tool
- Leadership narrative
- Operative vs. declarative values
- Crisis communication
- Calibrated authenticity
- Legacy and continuity
Beneficios
- Methodology applied in curating TEDx talks on leadership and purpose.
- Working sessions with CEOs and general directors of pharmaceutical and technology companies.
- Purpose framework used by TED Ambassadors in global initiatives.
- Includes personal purpose articulation exercises with group validation.
- Analysis of purpose communication cases at Novartis, Google, and Adium.
