Servicio
Storytelling
Corporate narrative operates under different rules than fiction: it requires factual precision, brevity, and alignment with business objectives. This course examines the mechanics of storytelling applied to executive presentations, results communication, and team leadership. It covers techniques for anecdote construction, use of data as narrative elements, and emotional tone calibration according to organizational context.
Temas
- Executive anecdote
- Data as narrative
- Calibrated emotional tone
- Results storytelling
- Organizational change stories
- Anti-storytelling
Beneficios
- Narrative framework tested in over 150 TEDx talks curated by Gerardo Betancourt.
- Corporate storytelling case studies from Bayer, Novartis, and Takeda.
- Narrative compression techniques for 5- to 18-minute presentations.
- Exercises for building personal and organizational story banks.
- Analysis of common corporate narrative mistakes documented over 10 years of consulting.
